How Psychology Works

The simplest, most visual guide to psychology – ever

How can we rewire our brains to learn more effectively? Which techniques can reduce tension when negotiating? What psychological tricks do advertisers use to persuade us to buy?

See how psychology can be applied to real-life situations from the workplace to the sports field. Tap into the workings of the human mind, find out what can go wrong with it, and learn about the many therapies and treatments now available. With clear, easy-to-understand graphics and packed with fascinating facts, How Psychology Works explains everything you need to know about how we think, feel, and act in the real world.